/* =========================================================
   PZDTS® — pizdets.agency
   Визуальный язык: бумага + чёрная командная типографика +
   розовый росчерк (единственный жест, который «пачкает» систему).
   ========================================================= */

:root {
  --paper: #ECEAE5;
  --paper-2: #E2DFD8;
  --ink: #0D0D0D;
  --ink-2: #1B1B1B;
  --pink: #FF2D7A;
  --acid: #BDF43B;
  --grey: #8B8A85;
  --fabric: #F1EFEA;

  --f-display: 'Sofia Sans Extra Condensed', 'Arial Narrow', Impact, sans-serif;
  --f-body: 'Sofia Sans', 'Helvetica Neue', Arial, sans-serif;
  --f-mono: 'IBM Plex Mono', ui-monospace, 'SFMono-Regular', Menlo, monospace;
  --f-wide: 'PZ Wide', 'Arial Black', sans-serif;

  --g: clamp(16px, 3.4vw, 52px);
  --hdr: 76px;
  --stretch: 1.12;
  --ease: cubic-bezier(.2, .7, .1, 1);
  --ease-io: cubic-bezier(.76, 0, .24, 1);

  --ui-fg: var(--ink);
  --ui-bg: var(--paper);
}
html[data-ui="dark"] { --ui-fg: var(--paper); --ui-bg: var(--ink); }
html[data-ui="pink"] { --ui-fg: var(--ink); --ui-bg: var(--pink); }

*, *::before, *::after { box-sizing: border-box; }

html {
  overflow-x: clip;
  -webkit-text-size-adjust: 100%;
  background: var(--paper);
  color: var(--ink);
  scroll-behavior: smooth;
}
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }

body {
  margin: 0;
  font-family: var(--f-body);
  font-size: 17px;
  line-height: 1.4;
  background: var(--paper);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
main, section, footer { display: block; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
p, h1, h2, h3, figure, dl, dd, ol { margin: 0; }
ol { padding: 0; list-style: none; }
::selection { background: var(--pink); color: var(--ink); }

.sr-only {
  position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip {
  position: fixed; left: 12px; top: -60px; z-index: 200;
  background: var(--pink); color: var(--ink); padding: 10px 14px;
  font: 500 13px var(--f-mono); text-transform: uppercase; text-decoration: none;
}
.skip:focus { top: 12px; }
:focus-visible { outline: 2px solid var(--pink); outline-offset: 3px; }

/* ---------- type ---------- */
.mono {
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: clamp(10.5px, .8vw, 12.5px);
  line-height: 1.45;
  letter-spacing: .03em;
  text-transform: uppercase;
}
.lead {
  font-family: var(--f-body);
  font-weight: 500;
  font-size: clamp(17px, 1.42vw, 23px);
  line-height: 1.3;
  letter-spacing: -.005em;
  max-width: 32em;
  text-wrap: pretty;
}
.mega {
  font-family: var(--f-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(60px, 11vw, 220px);
  line-height: .86;
  letter-spacing: -.008em;
}
.line {
  display: block;
  overflow: hidden;
  padding: .07em 0 .12em;
  margin: -.07em 0 -.12em;
  transform: scaleY(var(--stretch));
  transform-origin: 0 82%;
}
.line > span { display: inline-block; }
.pink { color: var(--pink); }
em { font-style: normal; }

/* ---------- reveal states (только при работающем JS и без reduced motion) ---------- */
html.js:not(.rm):not(.js-failed) [data-lines] .line > span { transform: translateY(112%); }
html.js:not(.rm):not(.js-failed) [data-fade] { opacity: 0; transform: translateY(28px); }
html.js:not(.rm):not(.js-failed) [data-intro] { opacity: 0; }

/* ---------- shared bits ---------- */
.tag {
  display: inline-block;
  padding: 3px 7px 2px;
  font-family: var(--f-mono);
  font-weight: 500;
  font-size: clamp(11px, .9vw, 13.5px);
  letter-spacing: .03em;
  text-transform: uppercase;
  line-height: 1.3;
}
.tag--acid { background: var(--acid); color: var(--ink); }
.tag--line { border: 1px solid currentColor; }

.target {
  display: inline-block; position: relative;
  width: 26px; height: 26px; flex: none;
}
.target::before {
  content: ""; position: absolute; inset: 7px; border: 1.3px solid currentColor; border-radius: 50%;
}
.target::after {
  content: ""; position: absolute; inset: 0;
  background:
    linear-gradient(currentColor, currentColor) 50% 0 / 1.3px 9px no-repeat,
    linear-gradient(currentColor, currentColor) 50% 100% / 1.3px 9px no-repeat,
    linear-gradient(currentColor, currentColor) 0 50% / 9px 1.3px no-repeat,
    linear-gradient(currentColor, currentColor) 100% 50% / 9px 1.3px no-repeat;
}
.globe {
  display: inline-block; width: 34px; height: 34px; border: 1.3px solid currentColor; border-radius: 50%;
  background:
    radial-gradient(ellipse 30% 50% at 50% 50%, transparent 92%, currentColor 93% 100%, transparent 101%),
    linear-gradient(currentColor, currentColor) 50% 50% / 100% 1.3px no-repeat,
    linear-gradient(currentColor, currentColor) 50% 28% / 86% 1.3px no-repeat,
    linear-gradient(currentColor, currentColor) 50% 72% / 86% 1.3px no-repeat,
    linear-gradient(currentColor, currentColor) 50% 50% / 1.3px 100% no-repeat;
}

.sec-head {
  display: flex; justify-content: space-between; align-items: baseline; gap: 16px;
  border-top: 1px solid currentColor;
  padding-top: 10px;
  margin-bottom: clamp(36px, 7vh, 90px);
}
.sec-head__mid { opacity: .7; }

.barcode { display: block; height: 34px; width: 100%; }
.barcode svg { width: 100%; height: 100%; display: block; fill: currentColor; }
.barcode__num { letter-spacing: .32em; margin-top: 4px; }

.sticker {
  position: absolute; z-index: 5;
  padding: 10px 14px 9px;
  border-radius: 6px;
  color: var(--ink);
  font-size: clamp(11px, .95vw, 14px);
  line-height: 1.25;
  box-shadow: 0 10px 30px rgba(0, 0, 0, .35);
}
.sticker--pink { background: var(--pink); transform: rotate(-6deg); }
.sticker--acid { background: var(--acid); transform: rotate(5deg); }

.drip {
  display: inline-block; vertical-align: -6px;
  width: 16px; height: 26px; margin-right: 10px;
  background:
    radial-gradient(circle at 50% 30%, var(--pink) 0 6px, transparent 6.5px),
    linear-gradient(var(--pink), var(--pink)) 46% 40% / 2px 70% no-repeat,
    radial-gradient(circle at 46% 96%, var(--pink) 0 1.6px, transparent 2px);
}

/* ---------- швы между секциями: следующий цвет «закрашивает» предыдущий ---------- */
.seam {
  position: absolute; left: -3%; top: calc(clamp(40px, 7vw, 120px) * -.62);
  width: 106%; height: clamp(40px, 7vw, 120px);
  z-index: 3; pointer-events: none; overflow: visible;
}
.seam--ink { fill: var(--ink); }
.seam--paper { fill: var(--paper); }
.seam--paper { transform: scaleX(-1); }
html.js:not(.rm):not(.js-failed) .seam { clip-path: inset(0 100% 0 0); }
html.js:not(.rm):not(.js-failed) .seam--paper { clip-path: inset(0 0 0 100%); }
.mf, .kit, .work { position: relative; }
.kit { overflow: visible; }
.kit__table { overflow: visible; }
.kit { overflow-x: clip; }

/* ---------- до старта постановки ---------- */
html.js:not(.rm):not(.js-failed) .wm__fallback { visibility: hidden; }
html.js:not(.rm):not(.js-failed) .hdr,
html.js:not(.rm):not(.js-failed) .frame { opacity: 0; }

/* ---------- grain ---------- */
.grain {
  position: fixed; inset: 0; z-index: 95; pointer-events: none;
  opacity: .5;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 -1.6 1.05'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.22'/%3E%3C/svg%3E");
  mix-blend-mode: multiply;
}

/* =========================================================
   FIXED UI
   ========================================================= */
.hdr {
  position: fixed; top: 0; left: 0; right: 0; z-index: 60;
  height: var(--hdr);
  display: flex; align-items: center; gap: clamp(16px, 2.4vw, 36px);
  padding: 0 var(--g);
  color: var(--ui-fg);
  transition: transform .55s var(--ease), background-color .4s, color .4s;
}
.hdr.is-solid { background: var(--ui-bg); }
.hdr.is-hidden { transform: translateY(-105%); }
.hdr__logo { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.hdr__lily { width: 30px; height: 40px; color: currentColor; transition: transform .6s var(--ease); }
.hdr__logo:hover .hdr__lily { transform: rotate(-12deg) scale(1.08); }
.hdr__lockup { display: grid; gap: 3px; position: relative; }
.hdr__wm { width: 82px; height: 19px; fill: currentColor; display: block; }
.hdr__lockup sup { position: absolute; left: 84px; top: -4px; font: 700 9px var(--f-body); }
.hdr__sub { font: 700 8.6px/1 var(--f-body); letter-spacing: .055em; text-transform: uppercase; }

.hdr__nav { margin-left: auto; display: flex; gap: clamp(14px, 2vw, 30px); }
.hdr__nav a {
  position: relative;
  font-family: var(--f-mono); font-weight: 500; font-size: 12.5px; letter-spacing: .04em;
  text-transform: uppercase; text-decoration: none;
  padding: 6px 0;
}
.hdr__nav a::after {
  content: ""; position: absolute; left: -6%; right: -6%; top: 52%; height: 7px; margin-top: -3px;
  background: var(--pink);
  clip-path: polygon(0 40%, 100% 0, 98% 70%, 2% 100%);
  transform: scaleX(0); transform-origin: 0 50%;
  transition: transform .35s var(--ease);
  z-index: -1;
}
.hdr__nav a:hover::after, .hdr__nav a.is-active::after { transform: scaleX(1); }

.mode {
  display: flex; align-items: center; gap: 8px;
  font-family: var(--f-mono); font-weight: 500; font-size: 11px; letter-spacing: .05em; text-transform: uppercase;
  padding: 7px 10px; border: 1px solid currentColor; border-radius: 40px;
}
.mode__opt { opacity: .5; }
.mode__opt--on { opacity: 1; }
.mode__track { width: 30px; height: 14px; border-radius: 10px; background: currentColor; position: relative; }
.mode__track i {
  position: absolute; left: 2px; top: 2px; width: 10px; height: 10px; border-radius: 50%;
  background: var(--pink); transition: transform .3s var(--ease);
}
.mode:hover .mode__track i { transform: translateX(6px); }
.mode.is-busy .mode__track i { transform: translateX(16px); background: #2f6fdf; }

.hdr__burger {
  display: none; align-items: center; gap: 10px;
  font-family: var(--f-mono); font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .04em;
  margin-left: auto; padding: 10px 0;
}
.hdr__burger i { width: 22px; height: 9px; position: relative; display: block; }
.hdr__burger i::before, .hdr__burger i::after {
  content: ""; position: absolute; left: 0; right: 0; height: 2px; background: currentColor; transition: transform .35s var(--ease);
}
.hdr__burger i::before { top: 0; }
.hdr__burger i::after { bottom: 0; }
.hdr__burger[aria-expanded="true"] i::before { transform: translateY(3.5px) rotate(45deg); }
.hdr__burger[aria-expanded="true"] i::after { transform: translateY(-3.5px) rotate(-45deg); }

/* mobile menu */
.menu {
  position: fixed; inset: 0; z-index: 55;
  background: var(--pink); color: var(--ink);
  padding: calc(var(--hdr) + 24px) var(--g) var(--g);
  display: flex; flex-direction: column; justify-content: space-between;
  overflow: hidden;
}
.menu[hidden] { display: none; }
.menu__nav { display: flex; flex-direction: column; position: relative; z-index: 1; }
.menu__nav a {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(56px, 17vw, 120px); line-height: .9; text-decoration: none;
  display: flex; align-items: flex-start; gap: 10px;
  transform: scaleY(var(--stretch)); transform-origin: 0 100%;
}
.menu__nav small { font: 500 12px var(--f-mono); margin-top: .7em; }
.menu__foot { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; position: relative; z-index: 1; }
.menu__brush { position: absolute; right: -30%; bottom: 8%; width: 120%; height: 40%; fill: var(--paper); opacity: .9; }

/* frame */
.frame { position: fixed; inset: 0; z-index: 45; pointer-events: none; color: var(--ui-fg); transition: color .4s; }
.cross { position: absolute; width: 17px; height: 17px; }
.cross::before, .cross::after { content: ""; position: absolute; background: currentColor; }
.cross::before { left: 8px; top: 0; width: 1.3px; height: 100%; }
.cross::after { top: 8px; left: 0; height: 1.3px; width: 100%; }
.cross--tl { left: calc(var(--g) / 2 - 8px); top: calc(var(--g) / 2 - 8px); }
.cross--tr { right: calc(var(--g) / 2 - 8px); top: calc(var(--g) / 2 - 8px); }
.cross--bl { left: calc(var(--g) / 2 - 8px); bottom: calc(var(--g) / 2 - 8px); }
.cross--br { right: calc(var(--g) / 2 - 8px); bottom: calc(var(--g) / 2 - 8px); }
.frame__side {
  position: absolute; top: 50%;
  display: flex; align-items: center; gap: 12px;
  writing-mode: vertical-rl;
  font-size: 10.5px;
  white-space: nowrap;
}
.frame__side--l { left: calc(var(--g) / 2 - 7px); transform: translateY(-50%) rotate(180deg); }
.frame__side--r { right: calc(var(--g) / 2 - 7px); transform: translateY(-50%); }
.frame__side b { font-weight: 500; }
.frame__dots { display: flex; flex-direction: row; gap: 6px; }
.frame__dots i { width: 2px; height: 2px; background: currentColor; display: block; opacity: .55; transition: background-color .3s, opacity .3s, transform .3s; }
.frame__dots i.on { background: var(--pink); opacity: 1; transform: scale(1.6); }
.frame__name { min-inline-size: 6.5em; text-align: center; color: var(--pink); }
html[data-ui="pink"] .frame__name, html[data-ui="pink"] .frame .pink, html[data-ui="pink"] .frame__dots i.on { color: var(--ink); background-color: currentColor; }
html[data-ui="pink"] .frame__dots i.on { background: var(--ink); }
html[data-ui="pink"] .frame__name { background: none; }

/* cursor */
.cursor, .loupe { display: none; }
@media (hover: hover) and (pointer: fine) {
  html.has-cursor, html.has-cursor * { cursor: none !important; }
  .cursor {
    display: block; position: fixed; left: 0; top: 0; z-index: 120; pointer-events: none;
    width: 40px; height: 40px; margin: -20px 0 0 -20px;
    color: var(--ui-fg); opacity: 0; transition: opacity .3s, color .3s;
  }
  .cursor.is-on { opacity: 1; }
  .cursor svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.4; transition: transform .45s var(--ease); }
  .cursor.is-hover svg { transform: scale(1.5) rotate(45deg); }
  .cursor.is-hidden svg { transform: scale(0); }
  .cursor.is-paint svg { transform: scale(.5); stroke: var(--pink); stroke-width: 3; }
  .cursor__label {
    position: absolute; left: 34px; top: 28px;
    background: var(--pink); color: var(--ink);
    font: 500 11px/1 var(--f-mono); text-transform: uppercase; letter-spacing: .04em;
    padding: 5px 7px 4px; white-space: nowrap;
    opacity: 0; transform: translateY(6px); transition: opacity .25s, transform .35s var(--ease);
  }
  .cursor.has-label .cursor__label { opacity: 1; transform: none; }

  .loupe { display: block; position: fixed; left: 0; top: 0; z-index: 110; pointer-events: none; width: 0; height: 0; }
  .loupe__lens {
    position: absolute; left: -115px; top: -115px;
    width: 230px; height: 230px; border-radius: 50%;
    background-repeat: no-repeat; background-color: var(--ink);
    box-shadow: 0 0 0 2px var(--pink), 0 20px 50px rgba(0, 0, 0, .45);
    opacity: 0; scale: .4; transition: opacity .25s, scale .45s var(--ease);
  }
  .loupe.is-on .loupe__lens { opacity: 1; scale: 1; }
  .loupe i { position: absolute; inset: 0; }
  .loupe i::before, .loupe i::after { content: ""; position: absolute; background: var(--pink); }
  .loupe i::before { left: 50%; top: 30%; bottom: 30%; width: 1.5px; }
  .loupe i::after { top: 50%; left: 30%; right: 30%; height: 1.5px; }
  .loupe span { position: absolute; left: 50%; bottom: -26px; transform: translateX(-50%); background: var(--pink); color: var(--ink); padding: 3px 6px; font-size: 10.5px; }
}

/* =========================================================
   01 HERO
   ========================================================= */
.hero {
  position: relative;
  height: 100vh; height: 100svh;
  min-height: 560px;
  overflow: hidden;
  background: var(--paper);
  isolation: isolate;
}
.hero__stage { position: absolute; inset: 0; background: var(--paper); z-index: 0; }
.wm { position: absolute; left: var(--g); bottom: calc(var(--g) * .55); width: calc(100% - var(--g) * 2); transform-origin: 50% 100%; }
.wm svg { display: block; width: 100%; height: auto; overflow: visible; }
.wm text { font-family: var(--f-display); font-weight: 900; fill: var(--ink); }
.wm__fallback { fill: var(--ink); }
.wm .wm-hit { fill: var(--pink); }
.wm .wm-reg { font-family: var(--f-body); font-weight: 700; }
.hero__lily {
  position: absolute; left: 50%; top: 22vh; width: 34vh; height: auto; aspect-ratio: 603 / 794;
  overflow: visible; pointer-events: none;
}
.hero__lily-a { mix-blend-mode: difference; }
.hero__lily-b { color: var(--pink); z-index: 1; }
html.js:not(.rm):not(.js-failed) .hero__lily { visibility: hidden; }

.hero__inner { position: absolute; inset: 0; z-index: 2; pointer-events: none; }
.hero__inner a, .hero__inner button { pointer-events: auto; }
.hero__top {
  position: absolute; left: var(--g); right: var(--g); top: calc(var(--hdr) + 1vh);
  display: flex; justify-content: space-between; align-items: flex-start; gap: 24px;
}
.hero__statement { max-width: min(46%, 640px); }
.statement {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(40px, min(5.3vw, 9vh), 108px); line-height: .88; letter-spacing: -.005em;
  margin-bottom: clamp(12px, 2.2vh, 24px);
}
.hero__lead { max-width: 27em; font-size: clamp(15px, min(1.15vw, 2.1vh), 19px); }
.hero__scroll { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; margin-top: clamp(12px, 2.4vh, 26px); }
.hero__scroll i { width: 1.3px; height: 34px; background: currentColor; position: relative; overflow: hidden; }
.hero__scroll i::after { content: ""; position: absolute; left: 0; right: 0; top: -40%; height: 40%; background: var(--pink); animation: drop 1.8s var(--ease-io) infinite; }
@keyframes drop { to { top: 100%; } }
.hero__meta { width: 196px; display: grid; gap: 14px; justify-items: start; }
.hero__code { width: 100%; }
.hero__status { display: grid; gap: 8px; justify-items: start; }
.box { display: inline-grid; border: 1.3px solid currentColor; }
.box > div { padding: 7px 11px; }
.box > div + div { border-top: 1.3px solid currentColor; }

.hero__takeover { position: absolute; left: 0; top: 0; width: 602px; height: 282px; fill: var(--pink); z-index: 4; visibility: hidden; pointer-events: none; overflow: visible; }
.hero__flood { position: absolute; inset: 0; background: var(--pink); z-index: 5; opacity: 0; pointer-events: none; }

/* =========================================================
   02 POSITIONING
   ========================================================= */
.pos {
  position: relative;
  background: var(--pink); color: var(--ink);
  padding: calc(var(--g) + 1vh) var(--g) 16vh;
}
.pos__title { font-size: clamp(54px, 10.6vw, 214px); }
.mark { position: relative; display: inline-block; z-index: 0; }
.mark svg { position: absolute; left: -3%; width: 106%; bottom: .02em; height: .5em; fill: var(--paper); z-index: -1; transform-origin: 0 50%; }
.pos__cols {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 24px;
  margin-top: clamp(40px, 9vh, 110px); align-items: start;
}
.pos__cols .lead:nth-child(1) { grid-column: 1 / span 4; }
.pos__cols .lead:nth-child(2) { grid-column: 5 / span 4; }
.pos__badge { grid-column: 10 / span 3; justify-self: end; }

.badge { position: relative; width: clamp(150px, 15vw, 230px); aspect-ratio: 1; }
.badge > svg:first-child { width: 100%; height: 100%; overflow: visible; }
.badge text { font: 700 13.5px var(--f-body); letter-spacing: .14em; fill: currentColor; text-transform: uppercase; }
.badge__logo { position: absolute; left: 31%; top: 27%; width: 38%; height: 46%; color: currentColor; }
.pos .badge__logo { --pink: var(--paper); }

.strike { margin-top: clamp(80px, 16vh, 200px); }
.strike__head { display: grid; grid-template-columns: 4.5em minmax(0, 1fr) minmax(0, 1fr); padding-bottom: 10px; border-bottom: 1.3px solid currentColor; }
.strike__head span:first-child { grid-column: 2; }
.strike__row {
  display: grid; grid-template-columns: 4.5em minmax(0, 1fr) minmax(0, 1fr); gap: 0 24px; align-items: center;
  padding: clamp(14px, 2.6vh, 30px) 0;
  border-bottom: 1px solid rgba(13, 13, 13, .28);
}
.cliche {
  position: relative; justify-self: start;
  font-family: 'Times New Roman', Times, Georgia, serif; font-style: italic; font-weight: 400;
  font-size: clamp(22px, 2.5vw, 44px); line-height: 1.1; letter-spacing: -.01em;
  color: rgba(13, 13, 13, .72);
}
.cliche__brush { position: absolute; left: -4%; top: 56%; width: 108%; height: .46em; margin-top: -.23em; fill: var(--ink); clip-path: inset(0 100% 0 0); }
.fix {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(30px, 3.7vw, 70px); line-height: .9; letter-spacing: -.005em;
  display: block;
  transform: scaleY(var(--stretch)); transform-origin: 0 80%;
}
html.js:not(.rm):not(.js-failed) .fix { opacity: 0; }
html.rm .cliche__brush, html.js-failed .cliche__brush, html.no-js .cliche__brush { clip-path: none; }

/* =========================================================
   03 WORK
   ========================================================= */
.work { position: relative; background: var(--ink); color: var(--paper); }
.work__intro { padding: calc(var(--hdr) + 8vh) var(--g) 10vh; }
.work__intro .mega { font-size: clamp(64px, 13vw, 260px); }
.work__lead { margin-top: clamp(24px, 4vh, 48px); margin-left: auto; max-width: 26em; color: rgba(236, 234, 229, .8); }

.work__stage { position: relative; }
.proj {
  position: relative;
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(24px, 4vw, 72px);
  padding: 12vh var(--g);
  border-top: 1px solid rgba(236, 234, 229, .14);
  background: var(--ink);
  min-height: 100vh;
}
.proj__text { display: flex; flex-direction: column; gap: clamp(12px, 2vh, 22px); align-self: center; position: relative; z-index: 2; }
.proj__meta { display: flex; flex-wrap: wrap; gap: 8px 18px; align-items: center; color: rgba(236, 234, 229, .7); }
.proj__meta .tag { color: var(--acid); }
.proj__title {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(64px, 9.4vw, 190px); line-height: .84; letter-spacing: -.01em;
  display: flex; flex-direction: column;
}
.proj__title span { display: block; transform: scaleY(var(--stretch)); transform-origin: 0 82%; }
.proj__title span + span { margin-top: .04em; }
.proj__tagline { font-family: var(--f-display); font-weight: 800; text-transform: uppercase; font-size: clamp(24px, 2.3vw, 40px); line-height: .95; color: var(--pink); max-width: 14em; }
.proj__desc { font-size: clamp(15px, 1.06vw, 17px); line-height: 1.45; color: rgba(236, 234, 229, .82); max-width: 31em; }
.proj__dl { display: grid; gap: 0; border-top: 1px solid rgba(236, 234, 229, .25); max-width: 31em; }
.proj__dl div { display: grid; grid-template-columns: 9em 1fr; padding: 7px 0; border-bottom: 1px solid rgba(236, 234, 229, .25); }
.proj__dl dt { color: rgba(236, 234, 229, .55); }

.proj__media { position: relative; min-height: 70vh; }
.proj__img { position: absolute; overflow: hidden; background: #222; }
.proj__img img { width: 100%; height: 100%; object-fit: cover; }
.proj__img::after {
  content: ""; position: absolute; inset: 8px; pointer-events: none;
  background:
    linear-gradient(var(--paper), var(--paper)) 0 0 / 14px 1.3px no-repeat,
    linear-gradient(var(--paper), var(--paper)) 0 0 / 1.3px 14px no-repeat,
    linear-gradient(var(--paper), var(--paper)) 100% 100% / 14px 1.3px no-repeat,
    linear-gradient(var(--paper), var(--paper)) 100% 100% / 1.3px 14px no-repeat;
  mix-blend-mode: difference;
}
.proj__img--main { right: 0; top: 0; height: 100%; aspect-ratio: 9 / 16; }
.proj__img--sub { left: 6%; bottom: 0; height: 56%; aspect-ratio: 9 / 16; box-shadow: 0 30px 60px rgba(0, 0, 0, .55); z-index: 2; }
.proj__img--wide { aspect-ratio: 1139 / 1280; }
.proj__img--square { aspect-ratio: 1; }
.proj__img--land { aspect-ratio: 16 / 9; height: auto; width: 52%; left: 0; bottom: 4%; }
.proj__media .sticker { right: -1%; top: 5%; }
.proj--posters .sticker { right: 3%; top: auto; bottom: 8%; }

.posters { position: absolute; inset: 0; }
.poster {
  position: absolute; left: 56%; top: 50%;
  width: min(25vw, 50vh); aspect-ratio: 4 / 5;
  margin: calc(min(25vw, 50vh) * -.625) 0 0 calc(min(25vw, 50vh) * -.5);
  box-shadow: 0 24px 60px rgba(0, 0, 0, .6);
  transition: box-shadow .4s;
}
.poster img { width: 100%; height: 100%; object-fit: cover; }

.work__cut { position: absolute; left: 0; top: 0; width: 1200px; height: 272px; fill: var(--pink); z-index: 30; pointer-events: none; visibility: hidden; overflow: visible; display: none; }
.is-pinned .work__cut { display: block; }
.work__hud { display: none; }

/* pinned (desktop) */
.is-pinned .work__stage { height: 100vh; overflow: hidden; }
.is-pinned .proj { position: absolute; inset: 0; min-height: 0; border: 0; padding: calc(var(--hdr) + 4vh) calc(var(--g) * 1.6) 10vh; }
.is-pinned .proj__media { min-height: 0; }
.is-pinned .work__hud {
  display: flex; align-items: center; gap: 16px;
  position: absolute; left: calc(var(--g) * 1.6); bottom: 4vh; z-index: 31; color: var(--paper);
}
.work__count b { color: var(--pink); font-weight: 500; }
.work__bar { width: 160px; height: 1.3px; background: rgba(236, 234, 229, .25); position: relative; }
.work__bar i { position: absolute; left: 0; top: 0; bottom: 0; width: 100%; background: var(--pink); transform: scaleX(0); transform-origin: 0 50%; }

/* =========================================================
   04 KIT
   ========================================================= */
.kit {
  position: relative; overflow: hidden;
  background: var(--paper);
  padding: calc(var(--hdr) + 6vh) var(--g) 8vh;
}
.kit__head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(240px, 30%); gap: 4vw; align-items: end; }
.kit__head .mega { font-size: clamp(60px, 10vw, 200px); }
.kit__table { position: relative; height: clamp(660px, 94vh, 1000px); margin-top: 6vh; }
.kit__hint { position: absolute; right: 0; bottom: 0; display: flex; align-items: center; gap: 10px; }

.sachet {
  --sw: clamp(200px, 17.5vw, 290px);
  position: absolute; left: var(--x); top: var(--y);
  width: var(--sw); aspect-ratio: 4 / 5;
  perspective: 1400px;
  rotate: var(--r);
  container-type: inline-size;
  text-align: left;
  transition: rotate .6s var(--ease), scale .6s var(--ease), z-index 0s .3s;
  -webkit-tap-highlight-color: transparent;
}
.sachet:hover { scale: 1.04; z-index: 5; transition-delay: 0s; }
.sachet.is-open { rotate: 0deg; scale: 1.18; z-index: 10; transition-delay: 0s; }
.sachet__drop { position: absolute; inset: 0; display: block; transform-style: preserve-3d; }
.sachet__card {
  position: absolute; inset: 0; display: block;
  transform-style: preserve-3d;
  transition: transform .9s var(--ease);
  transform: rotateX(var(--tx, 0deg)) rotateY(var(--ty, 0deg));
}
.sachet.is-open .sachet__card { transform: rotateY(180deg); }
.sachet__face {
  position: absolute; inset: 0; display: flex; flex-direction: column;
  backface-visibility: hidden; -webkit-backface-visibility: hidden;
  border-radius: 7px; overflow: hidden;
}
.sachet__front {
  --mx: 50%; --my: 30%;
  padding: 10cqw 9cqw 8cqw;
  color: var(--txt);
  background: var(--foil);
  box-shadow: 0 18px 40px rgba(0, 0, 0, .28), 0 2px 6px rgba(0, 0, 0, .2);
}
/* обжатый край */
.sachet__front::before {
  content: ""; position: absolute; inset: 0; border-radius: inherit; padding: 5.2cqw;
  background:
    radial-gradient(circle, rgba(255, 255, 255, .34) 0 .9px, rgba(0, 0, 0, .25) 1.2px, transparent 1.9px) 0 0 / 5px 5px;
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
  mask: linear-gradient(#000 0 0) content-box exclude, linear-gradient(#000 0 0);
  pointer-events: none;
}
/* блик фольги */
.sachet__front::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(circle at var(--mx) var(--my), rgba(255, 255, 255, .7), rgba(255, 255, 255, 0) 42%),
    repeating-linear-gradient(115deg, rgba(255, 255, 255, 0) 0 14px, rgba(255, 255, 255, .07) 15px 17px, rgba(0, 0, 0, .05) 18px 22px);
  mix-blend-mode: soft-light;
}
.sachet__brand { font: 800 7cqw/1 var(--f-body); letter-spacing: .02em; }
.sachet__name { font: 800 12cqw/1 var(--f-body); text-transform: uppercase; letter-spacing: -.01em; margin-top: 5cqw; }
.sachet__sub { font: 600 5.4cqw/1.15 var(--f-body); text-transform: uppercase; margin-top: 2cqw; max-width: 70%; }
.sachet__mid { display: flex; align-items: center; justify-content: space-between; margin-top: auto; margin-bottom: 4cqw; }
.sachet__lily { width: 11cqw; height: 15cqw; fill: currentColor; }
.qr { width: 24cqw; aspect-ratio: 1; display: block; }
.qr svg { width: 100%; height: 100%; display: block; fill: currentColor; }
.sachet__code { font: 500 4.1cqw/1.35 var(--f-mono); text-transform: uppercase; opacity: .9; }
.sachet__warn { font: 600 3.8cqw/1.25 var(--f-mono); text-transform: uppercase; margin-top: 3cqw; }

.sachet__back {
  transform: rotateY(180deg);
  background: #F8F7F3; color: var(--ink);
  padding: 9cqw 8cqw;
  gap: 1.2cqw;
  box-shadow: 0 30px 60px rgba(0, 0, 0, .3);
  border: 1px solid rgba(0, 0, 0, .1);
}
.leaf__h { font: 900 11cqw/0.9 var(--f-display); text-transform: uppercase; color: var(--pink); margin-bottom: 3cqw; padding-bottom: 3cqw; border-bottom: 1.5px solid var(--ink); }
.leaf__k { font: 500 4.2cqw/1.2 var(--f-mono); text-transform: uppercase; opacity: .55; margin-top: 2.4cqw; }
.leaf__v { font: 600 6.2cqw/1.18 var(--f-body); }

.sachet[data-foil="black"]  { --txt: #CFEA5E; --foil: linear-gradient(135deg, #222 0%, #3d3d3d 22%, #0f0f0f 48%, #2e2e2e 72%, #121212 100%); }
.sachet[data-foil="pink"]   { --txt: #1a0710; --foil: linear-gradient(135deg, #ff5a99 0%, #e0215f 30%, #ff86b5 52%, #d61a59 76%, #ff4e8f 100%); }
.sachet[data-foil="acid"]   { --txt: #121707; --foil: linear-gradient(135deg, #dcf669 0%, #a8cf2a 30%, #efff92 52%, #98c01f 76%, #d2f04d 100%); }
.sachet[data-foil="cyan"]   { --txt: #04191d; --foil: linear-gradient(135deg, #3fcbdc 0%, #198ea4 30%, #75e3ef 52%, #127b8f 76%, #41c9da 100%); }
.sachet[data-foil="white"]  { --txt: #111;    --foil: linear-gradient(135deg, #fbfbf8 0%, #d8d8d2 30%, #ffffff 52%, #cfcfc8 76%, #f2f2ed 100%); }
.sachet[data-foil="silver"] { --txt: #111;    --foil: linear-gradient(135deg, #d8dade 0%, #979ba4 30%, #f3f4f6 52%, #8a8e97 76%, #cdd0d6 100%); }
.sachet[data-foil="red"]    { --txt: #1a0406; --foil: linear-gradient(135deg, #e8242f 0%, #a1101a 30%, #ff5059 52%, #8f0c15 76%, #da1d29 100%); }
.sachet[data-foil="red"] .sachet__front, .sachet[data-foil="black"] .sachet__front { --shine: .5; }

/* =========================================================
   05 MANIFESTO (care label)
   ========================================================= */
.mf { position: relative; background: var(--ink); color: var(--paper); padding: calc(var(--hdr) + 8vh) var(--g) 18vh; }
.mf__grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(24px, 5vw, 90px); align-items: start; }
.mf__sticky { position: sticky; top: calc(var(--hdr) + 3vh); }
.mf__kicker { margin-bottom: 4vh; padding-top: 10px; border-top: 1px solid currentColor; }
.mf__title { font-size: clamp(52px, min(7vw, 11.5vh), 150px); }
.mf__photo { width: min(44%, 30vh); margin-top: 6vh; transform: rotate(-5deg); position: relative; }
.mf__photo img { box-shadow: 0 30px 60px rgba(0, 0, 0, .6); }
.mf__photo figcaption { margin-top: 14px; transform: rotate(5deg); transform-origin: 0 0; color: rgba(236, 234, 229, .7); }

.label {
  position: relative;
  background:
    repeating-linear-gradient(0deg, rgba(0, 0, 0, .028) 0 1px, transparent 1px 3px),
    repeating-linear-gradient(90deg, rgba(0, 0, 0, .022) 0 1px, transparent 1px 3px),
    var(--fabric);
  color: #151515;
  box-shadow: 0 40px 90px rgba(0, 0, 0, .55);
  transform-origin: 50% 0;
}
.label::before, .label::after {
  content: ""; position: absolute; top: 0; bottom: 0; width: 7px;
  background: repeating-linear-gradient(180deg, transparent 0 5px, rgba(0, 0, 0, .12) 5px 6px);
}
.label::before { left: 10px; }
.label::after { right: 10px; }
.label__stitch {
  height: 26px;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='26'%3E%3Cpath d='M0 3 L7 21 L14 3' fill='none' stroke='%23FF2D7A' stroke-width='2'/%3E%3C/svg%3E") repeat-x 0 0 / 14px 26px,
    linear-gradient(#e8e5de, #e8e5de);
  border-bottom: 1px solid rgba(0, 0, 0, .1);
}
.label__body { padding: clamp(22px, 4vw, 64px) clamp(26px, 4.4vw, 72px) clamp(26px, 4vw, 60px); }
.label__head {
  display: flex; justify-content: space-between; align-items: center; gap: 16px;
  font: 800 clamp(16px, 1.7vw, 27px)/1 var(--f-body); text-transform: uppercase; letter-spacing: .01em;
  padding-bottom: clamp(14px, 2vh, 22px); border-bottom: 2.5px solid currentColor;
}
.label__lily { width: clamp(28px, 2.6vw, 40px); height: clamp(36px, 3.4vw, 52px); fill: currentColor; flex: none; }
.label__block {
  display: flex; flex-direction: column; gap: 6px;
  padding: clamp(18px, 3.2vh, 34px) 0;
  border-bottom: 2px dashed rgba(21, 21, 21, .5);
}
.label__k { font: 700 clamp(13px, 1.1vw, 17px)/1.2 var(--f-body); text-transform: uppercase; letter-spacing: .03em; }
.label__v, .label__del > span {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(40px, 5.3vw, 100px); line-height: .9; letter-spacing: -.005em;
}
.label__v { display: block; transform: scaleY(var(--stretch)); transform-origin: 0 85%; }
.label__block--pink .label__v { color: var(--pink); }
.label__v--on { display: inline-flex; align-items: center; gap: .2em; }
.label__v--on::after { content: ""; width: .32em; height: .32em; border-radius: 50%; background: var(--acid); box-shadow: 0 0 0 .08em #151515; }
.label__del { display: flex; align-items: center; gap: clamp(10px, 1.4vw, 22px); }
.label__del > span { position: relative; display: inline-block; font-size: clamp(30px, 3.9vw, 74px); }
.label__brush { position: absolute; left: -3%; top: 50%; width: 106%; height: .8em; margin-top: -.42em; fill: var(--pink); clip-path: inset(0 100% 0 0); }
html.rm .label__brush, html.js-failed .label__brush, html.no-js .label__brush { clip-path: none; }
.ico { width: clamp(26px, 2.4vw, 40px); height: clamp(26px, 2.4vw, 40px); flex: none; border: 2px solid currentColor; position: relative; }
.ico--bio { border-radius: 50%; }
.ico--bio::after { content: ""; position: absolute; inset: 26%; border: 2px solid currentColor; border-radius: 50%; }
.ico--mask { border-radius: 4px 4px 50% 50%; }
.ico--mask::after { content: ""; position: absolute; left: 22%; right: 22%; top: 40%; height: 2px; background: currentColor; box-shadow: 0 6px 0 currentColor; }
.ico--box::before, .ico--box::after { content: ""; position: absolute; left: 50%; top: -12%; bottom: -12%; width: 2px; background: currentColor; }
.ico--box::before { transform: rotate(45deg); }
.ico--box::after { transform: rotate(-45deg); }

.label__care { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; padding: clamp(20px, 3.4vh, 36px) 0; border-bottom: 2.5px solid currentColor; }
.label__care figure { display: grid; justify-items: center; gap: 8px; text-align: center; }
.label__care svg { width: clamp(40px, 4vw, 62px); height: auto; fill: none; stroke: currentColor; stroke-width: 2.2; }
.label__care text { font: 700 10px var(--f-body); fill: currentColor; stroke: none; }
.label__care figcaption { font: 700 clamp(9.5px, .78vw, 12px)/1.2 var(--f-body); text-transform: uppercase; }
.label__foot { display: flex; align-items: center; gap: 18px; padding-top: 18px; }
.label__code { background: #151515; color: var(--fabric); font: 700 clamp(13px, 1.2vw, 18px)/1 var(--f-body); padding: 8px 12px; letter-spacing: .02em; }
.barcode--slim { height: 30px; flex: 1; max-width: 220px; }

/* =========================================================
   06 CTA
   ========================================================= */
.cta {
  position: relative; overflow: hidden;
  min-height: 100vh; min-height: 100svh;
  background: var(--ink); color: var(--paper);
  padding: calc(var(--g) + 3vh) var(--g) 6vh;
  display: flex; flex-direction: column;
}
.cta .sec-head { margin-bottom: clamp(24px, 4.5vh, 60px); }
.cta__paint { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 0; display: block; touch-action: pan-y; }
.cta__inner { position: relative; z-index: 1; display: flex; flex-direction: column; flex: 1; pointer-events: none; }
.cta__inner a, .cta__inner button { pointer-events: auto; }
.cta__pre {
  font-family: var(--f-wide); font-weight: 1000; font-variation-settings: 'wdth' 151, 'wght' 1000, 'opsz' 144; text-transform: uppercase;
  font-size: clamp(20px, 3vw, 54px); line-height: 1; letter-spacing: .01em;
  background: linear-gradient(90deg, #f2f2f2 0%, #8c8c8c 60%, #555 100%);
  -webkit-background-clip: text; background-clip: text; color: transparent;
  margin-bottom: clamp(16px, 3vh, 34px);
}
.cta__title {
  position: relative;
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(80px, min(14.6vw, 19.5vh), 330px); line-height: .82; letter-spacing: -.012em;
}
.cta__hl { position: relative; display: inline-block; z-index: 0; color: var(--paper); }
.cta__hl svg { position: absolute; left: -5%; top: 34%; width: 110%; height: 62%; fill: var(--pink); z-index: -1; overflow: visible; }
.cta__title .line { overflow: visible; }
.cta__title .line:last-child { overflow: hidden; padding: .1em .3em .16em; margin: -.1em -.3em -.16em; }
.cta__row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 32px; margin-top: auto; padding-top: clamp(32px, 5vh, 80px); }
.cta__actions { display: flex; flex-wrap: wrap; gap: 18px 22px; align-items: center; }
.btn {
  display: inline-flex; align-items: center; gap: .35em;
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(36px, 4.2vw, 78px); line-height: 1;
  padding: .16em .42em .1em;
  border-radius: 10px;
  text-decoration: none; color: var(--ink);
  box-shadow: 0 16px 40px rgba(0, 0, 0, .45);
  transition: box-shadow .3s;
  will-change: transform;
}
.btn--pink { background: var(--pink); rotate: -3deg; }
.btn--acid { background: var(--acid); rotate: 2.5deg; }
.btn:hover { box-shadow: 0 22px 60px rgba(255, 45, 122, .35); }
.btn::after { content: ""; width: .42em; height: .42em; border: .07em solid currentColor; border-radius: 50%; flex: none; box-shadow: inset 0 0 0 .1em transparent; }
.cta__mailbox { text-align: right; }
.cta__mail {
  font-family: var(--f-display); font-weight: 800; text-transform: uppercase;
  font-size: clamp(30px, 3.4vw, 64px); line-height: 1; letter-spacing: .005em;
  border-bottom: 3px solid var(--pink); padding-bottom: 4px; margin-top: 8px;
  transition: color .25s;
}
.cta__mail:hover { color: var(--pink); }
.cta__copied { min-height: 1.4em; margin-top: 6px; color: var(--acid); }
.cta__hint { display: flex; align-items: center; gap: 10px; margin-top: clamp(18px, 3vh, 40px); color: rgba(236, 234, 229, .6); }
.hint-touch { display: none; }
@media (hover: none) { .hint-fine { display: none; } .hint-touch { display: inline; } }

/* =========================================================
   FOOTER
   ========================================================= */
.ft { position: relative; background: var(--paper); color: var(--ink); padding-bottom: calc(var(--g) * .9); }
.marquee { overflow: hidden; background: var(--pink); color: var(--ink); padding: 14px 0 10px; transform: rotate(-1.6deg) scale(1.04); margin-top: -26px; position: relative; z-index: 2; }
.marquee__track { display: flex; width: max-content; will-change: transform; }
.marquee__track span {
  display: flex; align-items: center; gap: .4em; padding-right: .4em;
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(40px, 6vw, 110px); line-height: 1; white-space: nowrap;
}
.marquee__track svg { width: .6em; height: .8em; color: var(--ink); --pink: var(--paper); }
.ft__grid {
  display: grid; grid-template-columns: minmax(0, 3fr) minmax(0, 2fr) minmax(0, 2fr) minmax(0, 2fr) minmax(0, 3fr);
  gap: 24px; align-items: center;
  padding: clamp(50px, 9vh, 110px) var(--g) clamp(30px, 6vh, 70px);
}
.ft__brand { display: flex; align-items: center; gap: 18px; }
.ft__logo { width: 64px; height: 84px; }
.ft__wm { width: 150px; height: 36px; fill: currentColor; display: block; margin-bottom: 8px; }
.ft__box { display: flex; align-items: center; gap: 14px; border: 1.3px solid currentColor; padding: 10px 14px; justify-self: start; }
.ft__box p { border-left: 1.3px solid currentColor; padding-left: 14px; }
.ft__sticker {
  justify-self: end; display: flex; align-items: stretch;
  background: var(--pink); color: var(--ink); border-radius: 8px; padding: 10px;
  rotate: -3deg; box-shadow: 0 12px 30px rgba(0, 0, 0, .18);
}
.ft__sticker-l { display: grid; gap: 4px; padding-right: 12px; border-right: 1.3px solid currentColor; position: relative; }
.ft__sticker-l svg { width: 92px; height: 22px; fill: currentColor; }
.ft__sticker-l sup { position: absolute; left: 94px; top: -4px; font: 700 10px var(--f-body); }
.ft__sticker-l small { font: 700 9px var(--f-body); text-transform: uppercase; letter-spacing: .04em; }
.ft__sticker-r { font: 800 13px/1 var(--f-body); text-transform: uppercase; padding-left: 12px; display: flex; align-items: center; }
.ft__bottom { display: flex; justify-content: space-between; gap: 16px; padding: 18px var(--g) 0; border-top: 1.3px solid currentColor; margin: 0 var(--g); padding-left: 0; padding-right: 0; }
.ft__bottom a { text-decoration: none; }
.ft__bottom a:hover { color: var(--pink); }

/* =========================================================
   NORMAL MODE (пародия на «как у всех»)
   ========================================================= */
.normie {
  position: fixed; inset: 0; z-index: 150;
  background: #fff; color: #333;
  font-family: Arial, Helvetica, sans-serif;
  overflow: hidden;
}
.normie[hidden] { display: none; }
.normie__bar { display: flex; align-items: center; gap: 30px; padding: 18px 5vw; border-bottom: 1px solid #e5e7eb; font-size: 14px; }
.normie__logo { font-weight: 700; color: #2563eb; font-size: 20px; }
.normie__links { color: #555; }
.normie__call { margin-left: auto; background: #2563eb; color: #fff; padding: 9px 16px; border-radius: 6px; }
.normie__hero { display: grid; grid-template-columns: 1fr 1fr; gap: 5vw; padding: 9vh 5vw 6vh; align-items: center; background: linear-gradient(135deg, #eff6ff, #fff); }
.normie__hero h3 { font-size: clamp(30px, 3.4vw, 52px); line-height: 1.15; color: #1e3a8a; font-weight: 700; margin: 0 0 18px; }
.normie__hero p { font-size: 18px; color: #555; margin: 0 0 26px; max-width: 30em; }
.normie__btn { display: inline-block; background: linear-gradient(90deg, #3b82f6, #6366f1); color: #fff; padding: 14px 26px; border-radius: 30px; font-weight: 700; box-shadow: 0 8px 20px rgba(59, 130, 246, .35); }
.normie__stock { aspect-ratio: 4 / 3; background: linear-gradient(135deg, #dbeafe, #e0e7ff); border-radius: 16px; display: grid; place-items: center; position: relative; }
.normie__stock span { font-size: 9vw; filter: saturate(.8); }
.normie__stock small { position: absolute; bottom: 10px; right: 14px; color: #94a3b8; font-size: 12px; }
.normie__cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; padding: 0 5vw; }
.normie__cards div { background: #fff; border-radius: 14px; box-shadow: 0 10px 30px rgba(0, 0, 0, .08); padding: 24px; text-align: center; }
.normie__cards span { font-size: 34px; display: block; }
.normie__cards b { display: block; color: #1e3a8a; margin: 10px 0 6px; font-size: 18px; }
.normie__cards p { color: #777; margin: 0; font-size: 14px; }
.normie__cookie { position: absolute; left: 50%; bottom: 24px; transform: translateX(-50%); background: #1f2937; color: #fff; padding: 14px 20px; border-radius: 10px; font-size: 14px; display: flex; gap: 16px; align-items: center; white-space: nowrap; }
.normie__cookie span { background: #3b82f6; padding: 6px 14px; border-radius: 6px; }
.normie__slash { position: absolute; left: 50%; top: 50%; width: 150vw; height: 70vw; margin: -35vw 0 0 -75vw; fill: var(--pink); visibility: hidden; overflow: visible; }
.normie__no { position: absolute; inset: 0; display: grid; place-content: center; justify-items: center; gap: 18px; text-align: center; visibility: hidden; color: var(--ink); }
.normie__no span { font: 900 clamp(120px, 30vw, 520px)/.8 var(--f-display); text-transform: uppercase; transform: scaleY(var(--stretch)); }
.normie__no small { font-size: clamp(13px, 1.4vw, 20px); background: var(--ink); color: var(--paper); padding: 6px 10px; }

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 1100px) {
  .hdr__nav { display: none; }
  .hdr__burger { display: flex; }
  .mode { margin-left: auto; }
  .hdr__burger { margin-left: 0; }
  .proj { grid-template-columns: 1fr; }
  .proj__media { min-height: 72vh; }
  .pos__cols .lead:nth-child(1) { grid-column: 1 / span 6; }
  .pos__cols .lead:nth-child(2) { grid-column: 7 / span 6; }
  .pos__badge { grid-column: 1 / -1; justify-self: start; margin-top: 20px; }
  .ft__grid { grid-template-columns: 1fr 1fr; }
  .ft__sticker { justify-self: start; }
}

@media (max-width: 760px) {
  :root { --hdr: 60px; --stretch: 1.1; }
  .frame__side { display: none; }
  .mode { padding: 6px 8px; font-size: 10px; gap: 6px; }
  .mode__opt:not(.mode__opt--on) { display: none; }
  .hdr__lily { width: 24px; height: 32px; }
  .hdr__wm { width: 70px; height: 16px; }
  .hdr__lockup sup { left: 72px; }

  .sec-head { flex-wrap: wrap; font-size: 10px; }
  .sec-head__mid { display: none; }

  /* hero — мобильная композиция: заголовок сверху, лилия в центре, надпись-фундамент снизу */
  .hero__top { flex-direction: column; top: calc(var(--hdr) + 6px); }
  .hero__statement { max-width: none; }
  .statement { font-size: clamp(38px, 12.2vw, 72px); }
  .hero__lead { font-size: 15px; max-width: 24em; }
  .hero__meta { display: none; }
  .hero__scroll { margin-top: 12px; }
  .pos { padding-bottom: 12vh; }
  .pos__title { font-size: clamp(44px, 13.4vw, 80px); }
  .pos__cols { grid-template-columns: 1fr; gap: 18px; }
  .pos__cols .lead:nth-child(n) { grid-column: 1; }
  .pos__badge { width: 130px; justify-self: end; margin-top: 0; }
  .strike__head { grid-template-columns: 2.6em 1fr; }
  .strike__head span:last-child { display: none; }
  .strike__row { grid-template-columns: 2.6em minmax(0, 1fr); gap: 8px 0; }
  .strike__row .fix { grid-column: 2; }
  .strike__no { grid-row: 1 / span 2; align-self: start; padding-top: 6px; }

  .work__intro .mega { font-size: clamp(60px, 19vw, 110px); }
  .proj { padding: 9vh var(--g) 10vh; min-height: 0; gap: 26px; }
  .proj__title { font-size: clamp(60px, 18vw, 110px); }
  .proj__dl div { grid-template-columns: 7.5em 1fr; }
  .proj__media {
    min-height: 0; display: flex; gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory;
    margin: 0 calc(var(--g) * -1); padding: 0 var(--g) 6px; scrollbar-width: none;
  }
  .proj__media::-webkit-scrollbar { display: none; }
  .proj__img, .proj__img--main, .proj__img--sub, .proj__img--land {
    position: relative; inset: auto; flex: none; height: 62vh; width: auto; scroll-snap-align: center; box-shadow: none;
  }
  .proj__img--land { height: auto; width: 86vw; align-self: center; }
  .proj__img--square { height: auto; width: 86vw; }
  .proj__img--wide { height: auto; width: 80vw; }
  .proj__media .sticker { right: auto; left: calc(var(--g) + 10px); top: 12px; }
  .posters { position: relative; display: flex; gap: 12px; inset: auto; }
  .poster { position: relative; left: auto; top: auto; margin: 0; width: 72vw; flex: none; scroll-snap-align: center; transform: none !important; box-shadow: none; }
  .proj--posters .sticker { bottom: auto; top: 12px; }

  .kit__head { grid-template-columns: 1fr; gap: 18px; }
  .kit__head .mega { font-size: clamp(52px, 15.4vw, 96px); }
  .kit__table {
    height: auto; display: flex; gap: 18px; overflow-x: auto; scroll-snap-type: x mandatory;
    margin: 5vh calc(var(--g) * -1) 0; padding: 30px var(--g) 50px; scrollbar-width: none;
  }
  .kit__table::-webkit-scrollbar { display: none; }
  .sachet { --sw: 70vw; position: relative; left: auto; top: auto; flex: none; scroll-snap-align: center; }
  .sachet.is-open { scale: 1.02; }
  .kit__hint { position: static; align-self: center; flex: none; width: 40vw; }

  .mf__grid { grid-template-columns: 1fr; }
  .mf__sticky { position: static; }
  .mf__title { font-size: clamp(52px, 15.4vw, 96px); }
  .mf__photo { display: none; }
  .label__body { padding: 22px 24px 26px; }
  .label__care { grid-template-columns: repeat(2, 1fr); gap: 18px 12px; }

  .cta__title { font-size: clamp(64px, 20.5vw, 140px); }
  .cta__row { flex-direction: column; align-items: flex-start; }
  .cta__mailbox { text-align: left; }
  .btn { font-size: clamp(34px, 11vw, 54px); }

  .ft__grid { grid-template-columns: 1fr; gap: 22px; }
  .ft__bottom { flex-direction: column; gap: 6px; }
  .normie__hero { grid-template-columns: 1fr; padding-top: 5vh; }
  .normie__stock { display: none; }
  .normie__cards { grid-template-columns: 1fr; gap: 10px; }
  .normie__cards div { padding: 12px; }
  .normie__links { display: none; }
  .normie__cookie { white-space: normal; width: 90%; }
}

/* =========================================================
   REDUCED MOTION — всё на месте, без постановки
   ========================================================= */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
}